Compass

Identity, Strategy, and Website Design
Compass has a decided mission to appeal to younger, hipper clientele. Completely breaking with traditional “wellness” imagery, the intent was to create a smarter, more serious brand with an edge.
This combination mark is inspired by modern fonts and tattoo line art with a simple color palette.

Pencil sketches are always a big part of the initial design process.Explorations for first round of digital comps.

A bold combination mark and neutral palette hit the target this project had originally aimed for.

My production and vendor sourcing saved this client over $1,500.00 on her signage.

 Wordpress design for compasswc.com. With my strategy and implementation, my client has been keeping a full appointment book and been given the opportunity to hire extra staff.